Instant scenario builder
Upload a pitch deck, battle card or price sheet. The AI drafts a buyer persona and a scenario in minutes, and you edit what it got wrong.
AI sales roleplay platform for sales trainingYour reps meet the toughest buyer here. Before the real one.
Reps practice discovery, objections and closing with an AI buyer built from your product, pricing and battle cards. Every call is scored against your own sales methodology.
Practice withVoice or video
Emily · AI procurement lead
“We like the product. But your price is thirty percent above what we pay today.”
Live scorecardMEDDIC
62/ 100
- Metrics
- Economic buyer
- Decision criteria
- Decision process
- Identify pain
- Champion
AI coachAsk what a delay would cost them before you talk about discount.
Why practice
Sales training software that gives reps more reps. Because sales skill compounds.
Most reps get a handful of roleplays in onboarding, then learn on live deals. AI roleplay moves that learning before the call, where a lost deal costs nothing.
Pharma · 500+ medical reps+28%
sales in trained territories after AI practice
Same launch3 days
to field-ready, down from weeks of live roleplays
Across programs2×
faster time-to-performance than classroom training
Bridge Group · 20266.2 mo
average account executive ramp, the longest on record
What gets rehearsed
Every stage of the deal. With a buyer who pushes back.
The AI plays the buyer through the whole deal: discovery, price pushback, procurement and the close. Across meetings, the buyer remembers your last call and picks up where it left off. Pick a stage to see a session.
Raj · AI VP Sales, logistics
We already have an onboarding program. Why would I need this?
You
How long does it take a new rep to close their first deal today?
Raj
Five, maybe six months. And half of them leave in the first year.
You
What does one of those early exits cost you?
Scored on · Discovery
- Opens with a business question
- Quantifies the pain
- Finds who signs
- Agrees on a next step
AI coachGood: you let him name the number. Now ask who else feels that cost.
Emily · AI procurement lead
Your competitor quoted us twenty percent less for the same thing.
You
Is it the same thing? What did they include for rollout and support?
Emily
Honestly, I didn’t ask. Price is what my boss sees first.
You
Then let’s give your boss a comparison that shows total cost.
Scored on · Objections
- Acknowledges before answering
- Questions the comparison
- Reframes on value
- Equips the champion
AI coachStrong reframe. Offer to draft the comparison for her, today.
Margaret · AI CFO
Fifteen percent off and we sign this quarter.
You
If we changed the price, what would we take out of scope?
Margaret
Nothing. That’s the point of negotiating.
You
Then a two-year term is where I can move. Would that work for you?
Scored on · Negotiation
- Never discounts for free
- Trades, does not give
- Holds the walk-away point
- Confirms in writing
AI coachYou traded term for price. Name the walk-away number in your notes first.
Nia · AI head of operations
We’re happy. I just don’t see why we need the bigger plan.
You
Which team asked you for access last quarter?
Nia
Customer success. Twice, actually.
You
Shall we run a four-week pilot with them and decide on the numbers?
Scored on · Account growth
- Starts from value delivered
- Finds the expansion signal
- Lowers the risk to say yes
- Sets a success metric
AI coachAgree on what success looks like for the pilot before you leave the call.
Lucas · AI COO
This looks good. Send me something and I’ll think about it.
You
Happy to. What would you need to see to decide by the 30th?
Lucas
Legal will want the security pack. And my CFO needs to be in the room.
You
Then let’s book thirty minutes with her for Thursday. I’ll bring the pack.
Scored on · Closing
- Tests for a real decision
- Surfaces hidden blockers
- Books a dated next step
- Brings in the economic buyer
AI coachTextbook close: you turned “I’ll think about it” into a meeting.
CRM notes
Champion moved to a new role. New VP wants to “review all vendors”. Contract ends Dec 31. Usage up 40%.
New VP · AI persona
I don’t know you, and I don’t know why we pay for this. Convince me.
Before the real call
- Run 1 · 54 / 100
- Run 2 · 71 / 100
- Run 3 · in progress
AI coachLead with the 40% usage growth. He has not seen it yet.
How scenarios get built
Your product, your pricing. The objections you actually lose deals on.
Start from a proven scenario
Proven discovery, objection and negotiation scenarios, adapted to your product in minutes.
Built by our methodologists
Share your sales process and what your best reps do. We build the scenario set with you.
Manual scenario editor
Write the buyer’s personality, objections and scoring criteria yourself. Change one slider and the same buyer gets harder.
Rep against rep
Two reps roleplay each other while the AI observes and scores one or both. Managers can join live and coach.
Scoring
Scored on your playbook. Not a generic checklist.
Load MEDDIC, SPIN or your own methodology. Every call is reviewed against it down to the second, so reps know what to repeat and what to fix.
0:00
6:12
What went well
0:58
AI coach
You named the client’s goal in their own words.
3:05
Sales manager
Good recovery. I’d add one customer number here.
Next time
2:03
AI coach
You offered a discount before asking about the budget.
4:13
AI coach
She hadn’t finished. Pause before answering a price objection.
MEDDIC · 6 criteria74/ 100
AI coach · summaryStrong discovery. Your gap is price: trade, never give. Next assigned: Price pushback · CFO.
Want to see one of your own calls scored like this, on your methodology?
Book a demoObserved in a live program
500 medical reps. Field-ready in three days.
Pharma · sales readiness+28%
higher sales in trained territories after AI simulations on clinical knowledge and objection handling, before field deployment.
Time to field-ready · 500+ reps
Live roleplays with trainers
Weeks
AI roleplay on the platform
3 days
- Challenge
- Prepare 500+ reps for a new drug launch on a tight deadline, without costly live roleplays.
- Program
- AI simulations with a physician persona on clinical data and objections, scored on the launch messaging.
Client name withheld · methodology available on request
For sales managers
See every rep’s gaps. By skill and deal stage.
A dashboard scoped to your team shows who is ready and where the gaps are. Upload real call recordings and they are scored on the same model as practice.
- Assign the next scenario from the gap, not from a calendar
- Score recorded calls and field visits on the same model
- Coach the conversations that need a human, not every rep
ReadyCloseDevelopingGap
Suggested next
Lea S. · Negotiation gap → Price pushback · CFO
Tom B. · Discovery close → Discovery · VP Sales
FAQ
What sales leaders ask us. Answered plainly.
Which sales situations can reps train?
Discovery, cold outreach, objection handling, price negotiation, upsell and renewal, and closing. Field and in-person pitches work the same way, and any specific deal can become a scenario. Read three of them in full: the price objection role play, a procurement director who wants 20% off to sign this quarter and an insurance renewal for an owner happy with his cover. More situations are described in our sales role play scenario examples.
Is the AI buyer trained on our product?
Yes. Upload pitch decks, pricing, battle cards and objection libraries, and the AI builds a buyer persona that knows your offer and pushes back like a real buyer.
How are conversations scored?
Against your own methodology, such as MEDDIC, SPIN or a proprietary playbook, not a generic checklist. Every session ends with per-criterion scores and timestamped comments. Two scenarios show it criterion by criterion: an IT director’s first call, scored letter by letter on MEDDIC and a hotel group discovery call built on SPIN questions.
Can reps roleplay against each other?
Yes. Two reps can roleplay each other while the AI observes and scores one or both sides, and managers can join live to coach.
Can we score real sales calls?
Yes. Upload recorded calls or video and they are scored against the same competency model as practice sessions.
How fast do reps ramp?
In a 500+ rep pharma launch, reps reached field readiness in three days. New hires can run a discovery call dozens of times before their first real one, or rehearse the opening of a cold call to a busy VP of operations.
Does it work for field sales?
Yes. In-person, field and remote scenarios use the same persona and scoring, including healthcare professional visits for pharma and medtech teams. Only the content changes. See one in full: a medical rep’s five-minute visit to a general practitioner.
Can managers track progress?
Yes. A team-scoped dashboard shows strengths and gaps by skill and by deal stage, and suggests what each rep should practice next.
Does it replace manager coaching?
No. It provides the baseline practice, so managers spend their coaching time on the conversations that need human judgment.
See your buyer, built for you. Before your next deal.
Book a short demo and we will build a scenario around your product and pricing, then score a call on your methodology.