Why this matters
Sales skill compounds fastest through repetition — the more real conversations a rep gets through before the live one, the better the live one goes.
How scenarios get built
A scenario isn't a generic "handle an objection" drill — it's built on your product, your pricing, and the objections your reps actually lose deals on.
Ready-made
Start from proven discovery, objection, and negotiation scenarios, and adapt them to your product in minutes.
AI-generated
Upload a pitch deck, battle card, or pricing sheet and generate a new buyer persona and scenario from it.
Custom-built
Hand us your sales process and top-performer playbook — we build the scenario set around it for you.
Full control
For teams that want to write the buyer's personality, objections, and scoring criteria line by line.
What gets rehearsed
The AI plays the buyer — discovery calls, price pushback, procurement, the works — so reps rehearse the whole conversation, not just their opening lines.
Asking the right questions, uncovering the real need, and qualifying a buyer before pitching anything.
Price pushback, "we already use a competitor," "not the right time" — and the follow-up that keeps the deal alive.
Holding value under pressure, trading concessions, and closing on terms that still work for your business.
Spotting the moment to expand an existing account, without the conversation feeling like a pitch.
Getting to a clear next step or signature, instead of a deal that goes quiet after a good meeting.
Bring a real, stuck deal and rehearse the actual next call before you make it.
Observed in live programs
Pharma · Sales readiness
The challenge: Get 500+ reps ready for a new drug launch on a tight deadline, without slow and costly live roleplays.
The program: AI simulations on clinical knowledge and objection handling before reps reached the field.
What we saw: Sales force readiness in 3 days instead of weeks, and 28% higher sales in the trained territories.
Client name withheld. Figures from this program; methodology available on request.
Questions
Discovery calls, cold outreach, objection handling, price negotiation, upsell and renewal conversations, and closing. Field visits and in-person pitches work the same way as remote calls. If your team has specific deals or accounts you want rehearsed, those become scenarios too.
Your product. You upload your pitch deck, pricing, battle cards, and objection library, and the AI persona argues, pushes back, and asks questions the way a real buyer of your product would — not a stock "difficult customer" template.
Against your own sales methodology, not a generic checklist. Whether you run MEDDIC, SPIN, a proprietary playbook, or something else, the competency model is built around your process and your product, so a rep is scored on what your company actually expects, not a textbook definition of good selling.
Yes. Two reps can run a roleplay directly against each other, with the AI observing and scoring one or both sides — useful for peer practice, or for a manager to sit in and coach live without playing the buyer themselves.
Yes. A recorded call or video gets scored against the same competency model used for live practice, so you can review real performance, not only rehearsals.
In a 500+ rep launch program, reps reached field-readiness in 3 days instead of the usual weeks, with a measurable sales uplift in trained territories. Results scale with how much the team practices — a new hire can run a discovery call dozens of times before ever having it with a real prospect.
Yes. Scenarios run the same way whether the rep is prepping for an in-person store visit, a field HCP conversation, or a remote call — the AI persona and scoring don't change, only the scenario content does.
Yes. Managers get a dashboard scoped to their own team — who's strong, where the gaps are by skill or deal stage — so coaching time goes to the reps and situations that actually need it.
No — it removes the bottleneck of needing a manager in every single practice rep. Reps get unlimited baseline practice on their own, so managers can spend their limited time on the deals and conversations that genuinely need a human judgment call.
Book a short demo and we'll build a scenario around your own product and pricing.
Book a Demo