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Customer story · Pharma500 medical reps. Field-ready in three days.

A pharmaceutical company had to prepare more than 500 medical representatives for a new drug launch on a tight deadline, without weeks of live roleplays with trainers. The reps practiced their first physician visits with AI instead.

Client name withheldMethodology available on request
Medical rep rehearsing before a physician visit
Result+28%

higher sales in trained territories after AI simulations on clinical knowledge and objection handling.

Program at a glance

Industry
Pharma
People
500+ medical representatives
Time to field-ready
3 days, down from weeks
Product
AI roleplay for sales training

The challenge

A fixed launch date. And 500 reps to prepare.

The company was launching a new drug and needed more than 500 medical representatives ready to present it before the launch date. Reps had to know the clinical data well enough to answer a physician’s questions, and handle the objections doctors raise about a new treatment.

The usual approach, live roleplays with trainers, would have taken weeks and pulled trainers and managers away from the field.

The scenarios

A physician who knows the data. And pushes back.

Reps met an AI physician who asked about the clinical data and raised objections, and each conversation was scored on the launch messaging.

  • 01

    Clinical knowledge

    Present the key data and answer the physician’s questions about efficacy, safety and the patients the drug is for.

  • 02

    Objection handling

    Respond to the objections physicians raise about a new treatment without leaving the approved message.

  • 03

    Launch messaging

    Every run scored on whether the rep delivered the launch messages, with feedback on the lines to change.

Dr. Chen, an AI general practitionerDr. Chen · AI general practitioner
A similar scenario exampleSelling a product

A medical rep has five minutes between patients to present a new product to a physician who already prescribes a competitor.

“I have five minutes before my next patient. What’s different about this one?”
See the scenario

What was measured

Sales in the field. Not scores in training.

Sales in trained territories+28%

higher sales after AI simulations on clinical knowledge and objection handling, before field deployment.

Time to field-ready · 500+ reps
Live roleplays with trainers
Weeks
AI roleplay on the platform
3 days

What changed

From scenario to sales, step by step.

  1. Before the launch

    Scenarios built on the launch messaging

    A physician persona, the clinical data reps had to present and the objections physicians raise about a new treatment. Every run scored on the launch messaging.

  2. Practice3 days

    Every rep practiced before the first visit

  3. Launch

    Reps in the field

  4. Result

    +28% sales in trained territories

More customer stories

Two more programs. Two more industries.

All customer stories
Engineer preparing for a one-on-one with his team
IT and tech · first-time managers

First-time managers. Turnover down 40%.

−40%

voluntary turnover after leadership practice, and new managers ready for leadership conversations faster.

Challenge
Engineers promoted into management lacked people skills, which caused friction in their teams and high attrition.
Program
Managers practiced performance reviews, salary conversations, burnout check-ins, feedback and delegation before the real thing.
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Retail · store staff

Store staff. Sales up 30%.

+30%

sustained sales increase in trained locations.

Challenge
In a store, a sale is often won or lost in a short conversation between an associate and a shopper.
Program
Store staff practiced their conversations with shoppers against AI characters, with a score and AI coach feedback after every run.

Run it on your next launch. Measure it in the field.

We build the scenarios on your launch messaging and agree with you on the field metric before the start.

Book a demo